Over the years, social media has evolved from communicating with our loved ones and making new friends to a place where we can also network and promote our businesses. Instagram is one of the platforms changing our perspectives on what a social media platform looks like and ought to be used for, thanks to the array of tools it provided to business owners.

With over one billion active users a month, of which 28.8 million come from the United Kingdom, you will surely miss out if you have not bothered to tap into the platform and extract a handful of prospects for your business. Even if there is no physical location for your business, Instagram can accommodate you by helping you with a virtual store or space to run your business operations within it.

So if you’re considering marketing your business through Instagram, wanting to build a stronger online presence for your existing business, or even looking for a way to strengthen your presence on Instagram, this article has got you covered. Here, we’ll explore 5 ways you can take advantage of Instagram to market your business online, and without further ado, we’ll jump into them.

Create an Instagram Business Account

To help businesses with analytics tools to better understand their performance and growth, Instagram decided to section its user accounts into two types; a personal account for those willing to connect and a business account for businesses willing to foster their growth using the platform. As a business, you have a better chance of growing with a business account. But before you jump into creating a new Instagram account and start from scratch, you should consider the following statement. You can port your existing Instagram personal account to a business account seamlessly through your dashboard. To do that, go to your settings, and under Account, you’ll see the Switch Business Account menu, and that’s precisely it.

Run Sponsored Ads

When it comes to marketing on Instagram, paying for sponsored ads is the most effective way to generate rapid results. The beauty is that you can control your spending by assigning the specific amount you would want to spend on each of your marketing campaigns. You also have the option of targeting your prospects based on several factors, including gender, age, and interests, etc.

Leverage Strategies to Maximize Your Exposure

The more people you come across on Instagram, the more chances you can convince them to read your offers and probably want to buy them. This is why you should strive to be seen by many more people and get on top of this. It would help if you had as many followers, likes, shares, views, and many others as you can get.

These will help Instagram take you to higher elevations, and while getting many of those metrics might be the hardest thing to do, you can decide to buy Instagram followers UK cheap to boost your chances of success.

Take Advantage of Instagram Marketing Tools

A distinguishing feature of a personal Instagram account versus a business account is that porting to a business account gives you access to a range of tools that will help you better understand your performance on the platform.

With these tools, you will be able to understand and interpret your metrics to know where you’re doing well and identify where you should do better, and the good news is that these tools are provided to you free of charge.

Engage With Audiences

Regardless of how social media reforms, it will always keep one of its most important elements: being social. That’s why it’s essential to be social as a business owner willing to leverage Instagram for your growth. One way to do that is always to be willing to engage with your audience. Things like asking questions that need to be answered, creating contests, and coming up with games will go a long way in spicing up your level of engagement with the audience.

Being engaging does not mean that you will need to go off the professional track, as you can remain formal even by opening up to your audience. It’s just a way to bring people closer to your business.

Final Thoughts

There you go, 5 ways to market your online business via Instagram, and just as we discussed earlier, Being engaging can go a long way. If you find it difficult to find some audiences, you can always buy Instagram followers UK cheap to light things up.

The fact is that you may have a hard time getting the recognition you are looking for because you aren’t able to reach a realistic amount of audiences. At this stage, you may want to consider paying for sponsored adverts or to buy Instagram followers UK cheap so you can get some of that initial engagement that will help bolster up your marketing efforts on Instagram.